The New Year is a good time to set goals. If you fail to plan, you plan to fail. Therefore, the goal of this article is to remind you of the importance of planning and to motivate you to take action.
Set both long-term and short-term goals. Think of big or long-term goals as plans and short-term goals as tasks. Break each goal into a series of tasks. If the goal is to get five new clients, write down your short-term steps:
1. Identify the area where you'd like to book more work.
2. Create a potential new client list.
3. Establish a marketing plan.
4. Execute the marketing plan.
5. Follow up with potential clients on a regular basis. (eg. phone or email once a month; mail a postcard four times a year; twitter, blog, LinkedIn, Instagram, or Facebook every two to six weeks, etc.)
6. Land job with new client!
In other words, start with the desired end result and work backwards. In a top down method, small goals (tasks) are in alignment with the bigger goal. As small goals are ticked off the list, confidence increases as the long-term goal is achieved. Moving forward in the direction of your big goals means you won't become disheartened. You'll look and sound like a winner. So while it's important to set goals for the decade, year, and quarter, don't overlook setting goals for each week and each day.
If you need help setting your plan in motion, you should seriously consider Hogan Hogan's class The Long Haul, Building A Career That Lasts.
It complements our Marketing Wizardry core class and helps you set long-term and short-term personal goals, keep up with the latest market trends, and understand the new technologies needed to succeed. Harlan is in from Chicago for only 1 day - Sat. Jan. 10th. So don't miss it!
A man with a plan can take a chance, a man without a plan will forever be a victim of chance. So take a chance - Plan Now!