National Law Review
 
 
 
SEPTEMBER 17, 2019
 
 
 
Legal Industry News
 
 
Business of Law News

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In house attorneys looking for a better way to organize, vet and easily retrieve legal news created the National Law Review on-line edition.  The National Law Review's editors screen and classify breaking news and analysis authored by recognized legal professionals and our own journalists.

There is no log in to access the database and new articles are added hourly.​
 
 
 
 
 
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Do You Have a Print Edition? 
The original NLR started in 1888 - but currently operates in an on-line only format. Our on-line platform was developed by in-house attorneys and is operated by attorneys and journalists. 
 
Why Publish with NLR vs. other Journals?
With a Domain Authority of 71* and established reputation, we not only provide wide distribution, but also credentialize our authors and help SEO your website.  We do all this while our publishers retain their copyright and gain useful insight about their thought leadership’s readers.  (*As of December, 2018)

How Many Readers Do You Have? 
We're one of the highest volume business law publications in the U.S.For Specifics Click Here

What Does it Cost? 
NLR uploads and promotes your firm's author profiles, events and educational content for a flat annual fee of $4,999. Single article and limited packages are also available. For More Info Click Here
 
How Does the NLR Promote Its Client's Thought Leadership? 
  • NLR's content is featured on professional association websites,government and corporate intranet services, Google News MSN, Yahoo, Bing and many other news services,  and is picked up daily by mainstream media and bloggers.
  • Articles can include embedded video or podcasts for enhanced impact.
  • On-site live analytics and reports provide detailed insight on readership, key words, other media citing your content and other useful tidbits about your firm's content.
  • NLR promotes our publishers content through direct mail, regular newsletters and partnerships with prominent associations.
  • NLR's platform keeps content available and easily accessible to legal consumers for up to two years.

What Do NLR Publishers Think?  
"Since we began working with the National Law Review we have seen an uptick in both article and biography views, and have also had potential clients reach out to us because of an article's appearance on the site."
 "We are extremely pleased with our National Law Review relationship. NLR provides outstanding service, assistance, and responsiveness. It also is extremely effortless and turnkey to get our attorneys’ articles posted on the NLR site." 

"We love working with a news service founded by attorneys, is women owned and is U.S. based and operated."
 
 
 
 
KLA Legal Marketing
Some things appear to be so simple that we assume (dangerously) that everyone "gets it." Bear with me a moment.  For lawyers, it is imperative to consistently and persistently cultivate and nurture their relationships within their network; with clients, to receive more work and strengthen the loyalty bond; with referral sources, to receive more referrals; with prospects, to develop new work; and so on.  Why, then, is it that a significant number of lawyers either have no system — formal or otherwise — for getting and staying in touch with these people or do a dismal job of staying connected?  Investing in Business-Building Relationships Here >
 
 
 
 
 
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Analytics is the science behind the art of digital marketing and is an invaluable part of any law firm’s marketing strategy.  Digital analytics can provide a wealth of information that not only tells you how effective your digital channels are, but if analyzed properly, can provide fact-based information that can help identify prospect behavior and needs.  Legal marketers must be familiar with the proper web analytics tools to be able to capture and interpret the performance of their website but must also be able to go beyond their website to properly assess the performance and return of their digital marketing efforts.  More on Digital Marketing Analytics for Law Firms Here>
 
 
 
 
 
Page 2 Comms
When it comes to getting the word out about their firm’s gender diversity, many marketing directors focus on publicizing stats that demonstrate progress. Using external communications to spotlight an evenly split associate class, a new equity partner who is a woman or the contributions of women attorneys on marquee cases is a great way to promote your firm’s commitment to gender equality. But statistics are only one piece of the story about how your firm supports its women lawyers. And that full story may already be on display for prospective clients and recruits, whether you realize it or not.  More on Firm Diversity  Here >
 
 
 
 
 
Berbay Legal Marketing Consultants
It’s perhaps the legal industry’s most-asked question: how can attorneys get noticed by in-house counsel? Jaimala Pai, Principal Legal Counsel at Medtronic, joined the Law Firm Marketing Catalyst podcast to offer her tips, including how to stand out by finding a niche, and why diversity and inclusion is so important.   More on Getting Hired by In-House Counsel Here
 
 
 
 
 
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The National Law Review
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Jennifer Schaller, Esq.
 
 
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The National Law Review
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